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To determine what your brand is going to represent, it is necessary to establish key objectives. Developing the right goals will give you the opportunity to decide how you want your audience to perceive and describe you. The value proposal must clearly and briefly present the benefit that makes your product or service unique and that makes you stand out from the competition. In addition, it must be able to instill confidence by saying that your brand fulfills its promise. The vision of your company is what describes how you perceive yourself in the future. That is, how far would you like to go? Of course, this must be inspiring, contemplating your aspirations and the way in which you will achieve your goals. The essence of your brand identity design services must be the personification of your company. That is, it needs to express those emotions that you want your customers to experience when they interact with your brand.  Before companies can create campaigns to cha